Has the way people find work changed?
      Is it more difficult to find top talent?
            Do I need to alter my recruitment processes?

YES      YES      YES

Attracting top talent has become the top priority for employers.  From small companies who only "tap" into the employment market irregularly to the large corporations who are constantly recruiting, the challenge is the same - attracting top talent in an ever decreasing talent pool!

Employer of Choice has become a key "catch phrase" for employers believing that this will become a key part of their attraction strategy, however a Workplace Barometer report in March 2007 quoted that;

"Over 52% of candidates reported that they are rarely or never attracted to a company by their claim of being an employer of choice,  Yet over 93% of employers believe being an EOC is key to attracting candidates". 

There is clearly a disconnect between employer and job seeker perception.  Generational differences are one cause of this disconnect, however it is only one of several factors that impact attraction strategies including lifestyle, remuneration, location and more.  It is becoming increasingly important to tailor your attraction strategy to match that of the employee you are seeking to attract. 

The following table provides some examples of types of words and approaches that can be used when attracting different generational job seekers;   

Click here for Stenhouse Recruitment's Attraction Checklist

For lots of ideas on planning, attraction, selection and retention, see the RecruitBetter Website developed by the South Australian Government.